Hotel sales training built for today’s buyer.

Most hotel sellers are stuck in a sales process buyers abandoned years ago. If your team is still cold calling and waiting on RFPs, they’re already behind. And your hotel’s bottom is feeling the pain.

Sales on Tap gives hotel sellers the daily edge to build pipeline, beat ghosting, and close faster.

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Even your best sellers weren’t trained for today’s buyer

They're researching earlier, engaging later, and ghosting old tactics.

Here’s what starts happening.

Weak pipelines outside inbound RFPs
Declining RevPAR and group base
Missed banquet, catering, and group targets
Stalled sales cycles and lost momentum
No visibility in AI venue searches
Training that’s forgettable and ROI-free

Hotel sellers can’t sell what they can’t start.

When sellers can’t build pipeline, revenue tanks and leadership is left in the dark.

What it looks like on the ground.

RevPAR drops—even as seller activity spikes
STR rankings fall while competitors pull ahead
Need dates stay empty, pipelines stay dry
Missed goals hit GOP and profitability hard
Shrinking group base = more OTA reliance
Turnover climbs, top sellers burn out

Say hello to Sales on Tap

An always-on modern system that replaces stale training with tactical, trackable wins built specifically for hotel sellers.

Training that’s affordable, addictive, and actually useful.

You get full visibility into every team member’s activity and progress.

Enabling your team to:

Train sellers on how buyers actually buy—search, signals, and social.
Coach reps to build pipeline, not wait for RFPs.
Drive RevPAR by creating self-sourced demand.
Build personal brands that show up in AI, search, and social.
React fast to market shifts—no more waiting for webinars.
Ditch one-and-done. Get weekly training that drives action.
Coach to KPIs that actually matter—social, engagement, and visibility.
The community includes leaders, too, with roundtables to compare notes, market trends, and winning plays.

Affordable? Try a few bucks a key.

Key Features That Sell Themselves

TapShots

Weekly 5-15 minute training bursts

Sales Sips

Micro wins you can use this week

The Lobby

The place to engage, ask, and be seen.

TapTalks

Monthly webinars with industry insiders

Behind the Bar

Lessons from top sales and marketing professionals

TapBot

Leverage the latest in AI to win more with less

Resource Library

Templates, emails, outreach scripts

Top Tappers

Public praise & prizes for your stars

TEAM BEHIND THE TAP

Meet Your Hosts

Celeste Berke

Certified Gap Selling pro transforming hotel sales teams with problem-centric strategy. Workshop leader, LinkedIn expert, and hospitality sales veteran—helping teams win more with less fluff and a dash of humor.

Cory Falter

Hospitality B2B sales strategist focused on driving revenue through buyer-centric storytelling and demand gen. Sales leader, workshop host, and training advocate helping hotel teams accelerate pipeline with purpose.

Susan Tucker

B2B hospitality marketing expert with 15+ years of H2H strategy that drives real relationships—and real revenue. Known for solving complex problems with creative, data-backed solutions that grow revenue.

TESTIMONIALS

Here's a few receipts

I engaged with Celeste to train my sales team on how to more effectively use LinkedIn as a networking tool. Celeste did a great job of giving the information in bite-sized pieces so the team could absorb the information. We surveyed the team's scores before and after, and the results were astonishing.

Ross H
Radisson Hotel Group

Our results with Cory and Susan have been crazy impressive!! This strategy has been a lifesaver for us, especially considering Stonewall's rural location. We barely saw a fraction of this conversion rate when relying on 3rd party services. The magic lies in the human touch – real people connecting authentically.

Julie P.
Pyramid Global Hospitality

When we made the decision to build our online presence, she (Celeste) took the time to not only construct a customized approach to training but she also got insight from her team. I would recommend. She wholeheartedly for her expertise and care and look forward to an opportunity to work with her again.

Amy R.
FHMS