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1. What exactly is Sales on Tap?
Sales on Tap is a modern hospitality sales training community built for today’s hotel sellers. It’s not another one-off workshop — it’s an ongoing, on-demand training ecosystem that blends practical skills, real examples, and peer-to-peer accountability. Think of it as your personal “sales gym” for prospecting, storytelling, and social selling.
2. Who is Sales on Tap for?
It’s designed for hotel group sellers, regional sales teams, and management companies that want consistent revenue results — not random wins. Whether you’re selling transient, group, or corporate business, Sales on Tap gives your team the playbooks, prompts, and practice they need to stay sharp.
3. How is this different from other sales training?
Traditional training stops after the event. Sales on Tap starts there. We combine short, actionable video modules, live coaching, and community challenges that reinforce skills over time. Every lesson connects to real-world hotel examples — from RFP outreach to LinkedIn prospecting — so you see results where it matters most: your pipeline.
4. What topics are covered?
You’ll find modules on: • Building a personal brand that attracts planners • Social selling for hospitality pros • Objection-handling using the WINS Method™ (Roadblocks, Objections, Solutions, Stories) • Creating content that converts • Conversation starters that earn replies • Turning your CRM into a confidence tool • New lessons drop monthly, based on community feedback and hospitality trends.
5. How long does it take to see results?
Most members start seeing measurable engagement and new opportunities within the first 30–45 days — especially when they apply what they learn in real conversations. Because it’s continuous learning, you’ll build stronger habits week by week.
6. Can our whole team join?
Absolutely. Sales on Tap was built for teams. You can onboard individually or as a group — and management companies can get team dashboards for progress tracking, coaching calls, and certification pathways. (Ask us about enterprise access.)
7. What if I’m new to LinkedIn or content creation?
Perfect. You’re in the right place. Sales on Tap meets you where you are — we guide you step-by-step through setup, positioning, and authentic engagement. You’ll learn how to sound human (not “salesy”) and still drive leads.
8. What makes Sales on Tap different?
We don’t just tell you what to do — we help you think like a modern seller. You’ll learn how to use tools, data, and insights to take control of your sales pipeline instead of waiting for RFPs to drop. It’s about building autonomy, confidence, and measurable influence.
9. Is this training live or on-demand?
Both. You’ll get immediate access to on-demand modules and join optional live coaching sessions for Q&A, peer practice, and spotlight feedback. It’s flexible enough for hotel schedules but structured enough to keep you accountable.
10. How much does a Sales on Tap membership cost?
Free to join the community and enjoy Quick Start training. Unlimited membership is just $20/month per person, or even less for teams (contact us for team pricing). Exclusive Founder’s Group: Be among the first 100 members and lock in 50% off at only $10/month. Cancel anytime. High-impact sales training for the price of two lattes a week.
11. What if leadership needs proof it’s working?
We’ve got you covered. Sales on Tap includes engagement metrics, skill completion reports, and success stories from hotels just like yours. We help you show ROI with both qualitative and quantitative wins.
12. We already have a trainer or cover sales training at our annual conference. How is this different?
Most hotel sales training happens once a year, and the impact fades fast. Sales on Tap fills the gap between events by giving your team ongoing practice, coaching, and real-time tools they can use every day. Instead of a single workshop, you get: • Continuous skill reinforcement • Monthly new lessons based on real hospitality trends • Peer accountability that keeps reps engaged • Prompts, playbooks, and templates they can apply immediately Think of your annual training as the kickoff. Sales on Tap is the system that makes the training stick … all year long.
13. How do I get started?
Easy! Just visit the home page and click "Tap In" to sign up.. You can start today, explore a few modules for free, or book a quick demo if you’re bringing your team.
14. What if we didn't budget for it?
We’ve got you covered. Sales on Tap includes engagement metrics, skill completion reports, and success stories from hotels just like yours. We help you show ROI with both qualitative and quantitative wins.
12. We already have a trainer or cover sales training at our annual conference. How is this different?
Most hotel sales training happens once a year, and the impact fades fast. Sales on Tap fills the gap between events by giving your team ongoing practice, coaching, and real-time tools they can use every day. Instead of a single workshop, you get: • Continuous skill reinforcement • Monthly new lessons based on real hospitality trends • Peer accountability that keeps reps engaged • Prompts, playbooks, and templates they can apply immediately Think of your annual training as the kickoff. Sales on Tap is the system that makes the training stick … all year long.