If Your Sellers Don’t Know How to Create Pipeline Over the last few months, I’ve heard the same conversation inside a few (they will remain nameless) large hotel management companies. Lead volume is down. Group base is softer. ADR is under pressure. A hotel is behind budget. Too many need dates sit open. And almost […]
How Nick Marinkovich used Sales on Tap to cut through a massive market, find the right people and turn creative prospecting into real conversations. Nick Marinkovich didn’t have a lead problem. He had a focus problem. Selling group business for Hyatt Regency Orlando means working across a massive market. Nick is responsible for opportunities ranging […]
Industry Meeting Planner Shares His “Do’s” and “Don’ts” Most hotel sales emails aren’t competing against another hotel. They’re competing against an overflowing inbox, a planner juggling six other priorities, a pile of RFP responses, and dozens of sellers using suspiciously similar language. Add automated outreach and AI-generated copy, and standing out gets even harder. So […]
The Skills Commercial Leaders Say Will Keep Hotel Sellers Relevant—and Indispensable—in the AI Era Artificial intelligence is changing hotel sales at an incredible pace. Tasks that once consumed hours, such as responding to RFPs, drafting proposals, and organizing customer information, can now be completed in minutes. While those efficiencies are transforming the sales process, they’re […]
Why Hotel Sellers Stopped Selling (and How AI Is About to Make Them Start Again) Hotel sales is having a “we need to talk” moment. Wendy Norris, hospitality commercial strategy leader at Wren Hospitality Partners, recently sat down with Sales on Tap’s Cory Falter and Celeste Berke Knisely to tackle a touchy topic: hotel sales […]
The skills, habits, and strategies today’s hotel sellers need to thrive as AI reshapes the buying journey. There is a moment in every industry shift when the people paying attention stop asking "is this really happening?" and start asking "how fast?" For hotel sales, that moment is now. Nickole Valdov, Vice President of Sales for […]
Dana Nitti has a nickname for ChatGPT. She calls it Janet. Dana is the co-owner of SD Event Productions in San Diego, where the SD stands for Shannon and Dana, not the city. She plans everything from corporate meetings to Comic-Con activations, and she is exactly the kind of planner hotel sellers spend their careers […]
Why Personal Brand Is Becoming a Revenue Strategy Hotel sales has a ghosting problem. Not because planners have suddenly become rude. Not because sellers have gotten lazy. It is because the old playbook is wheezing. Cold emails pile up in junk folders. Voicemails vanish into the abyss. Third-party RFPs get blasted to a small army […]
From need dates to new business: How AI is rewriting the sales playbook. Hotel sales is a pressure cooker. Need dates stare you down. RFPs land incomplete and somehow still “ASAP.” Leadership wants more prospecting, more productivity, more results (preferably yesterday). Now add AI to the mix. Some sellers are excited. Others are suspicious. A […]
Dashboards don’t move revenue. Decisions do. Hotel sales isn’t just about charm and a firm handshake anymore. It’s about translating mounds of complex data into real revenue. Celeste Berke Knisely and Cory Falter of Sales on Tap sat down with Nick Horgan from Amaze Insights to unpack why hotel sales data often gets stuck in […]
