From Poor Sales to Poured Profits

Turn weak sales into a weekly tap of tactical training.

Finally, a community-driven training platform built by hospitality pros for hospitality pros. Sales on Tap blends learning, gamification, and engagement, and pours it fresh to every property, every week.

JOIN OUR FOUNDER'S CLUB BELOW

Outdated hotel sales training is draining budgets and brains.

Most teams are stuck with clunky, top-down training tools that are:

Boring as heck (hello, compliance videos)
Built for HR, not hospitality sales
Ineffective at scaling across properties
Disengaging for the new generation of sellers

You don't need to burn budget and babysit dead-end tools.

siloed training = siloed results. And your sellers deserve better.

Sales turnover? Rising.
Productivity? Slipping.
That LMS dashboard your owner loves? A bust.
Your best sellers? Embrace ongoing learning.

Say hello to Sales on Tap

Crack open consistent wins, one seller at a time.
Forget boring webinars, this is training with hops and results.

Training that’s affordable, addictive, and actually useful.

A plug-and-play community delivered under your own brand, and designed to:

Align every seller with tactical, weekly wins
Encourage collaboration across properties
Gamify performance with challenges, leaderboards, and badges
Support growth with plug-and-play playbooks and swipe files
Deliver insights to leadership with executive dashboards

All for about the price of a latte.

Key Features That Sell Themselves

TapShots

Weekly 5-minute training bursts

Sales Sips

Micro wins you can use this week

Deal Pit

Crowd-sourced lead sharing

TapTalks

Monthly Zooms with industry insiders

Behind the Bar

Lessons from top hotel sellers

TapBot

AI-powered sales coaching bot

Swipe File Library

Proposals, emails, outreach scripts

Top Tappers

Public praise & prizes for your stars

TEAM BEHIND THE TAP

Meet Your Hosts

Celeste Berke

Certified Gap Selling pro transforming hotel sales teams with problem-centric strategy. Workshop leader, LinkedIn expert, and hospitality sales veteran—helping teams win more with less fluff and a dash of humor.

Cory Falter

Hospitality B2B sales strategist focused on driving revenue through buyer-centric storytelling and demand gen. Sales leader, workshop host, and training advocate helping hotel teams accelerate pipeline with purpose.

Susan Tucker

B2B hospitality marketing expert with 15+ years of H2H strategy that drives real relationships—and real revenue. Known for solving complex problems with creative, data-backed solutions that grow revenue.

TESTIMONIALS

Here's a few receipts

I engaged with Celeste to train my sales team on how to more effectively use LinkedIn as a networking tool. Celeste did a great job of giving the information in bite-sized pieces so the team could absorb the information. We surveyed the team's scores before and after, and the results were astonishing.

Ross H
Radisson Hotel Group

Our results with Cory and Susan have been crazy impressive!! This strategy has been a lifesaver for us, especially considering Stonewall's rural location. We barely saw a fraction of this conversion rate when relying on 3rd party services. The magic lies in the human touch – real people connecting authentically.

Julie P.
Pyramid Global Hospitality

When we made the decision to build our online presence, she (Celeste) took the time to not only construct a customized approach to training but she also got insight from her team. I would recommend. She wholeheartedly for her expertise and care and look forward to an opportunity to work with her again.

Amy R.
FHMS